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----------------------------Original message---------------------------- Hi Helen. Okay - I have here Advertising Characters Collectibles, Collector Books, 1997 (can't find ISBN) as well as What a Character! : 20th century American Advertising Icons, Chronicle Books, 1996, 0-8118-0936-6. The latter book does have a chapter which describes the type of characters that actually resemble the product that they advertise as "Literal Figures" (whereby advertisers simple turned their products into characters by a face or arms or legs). Some (well-illustrated) examples include: Mr. Peanut (Planter's Peanuts) Blatz Man (Blatz Beer) Mister Softee (Ice Cream Cone) Chiquita Banana Kool-Aid Man (looks like a pitcher) Michelin Man Esso Oildrop(s) Reddy Kilowatt McGregor Happy Foot Mr. Bubble Scrubbling Bubble Micronex Tread Man (looks like a tire) M & N's Plain and Peanut Candy Guys Oscar Meyer Weiner (the car) Florida Orange Bird (head is an orange) California Raisins Hope this helps! Margaret English Toronto Reference Library [log in to unmask]