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Posted on behalf of Kara Zavada [log in to unmask]<mailto:[log in to unmask]> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ FOR IMMEDIATE RELEASE Bloomsbury Publishing Plc ("Bloomsbury") Bloomsbury announces change to its recent acquisition Rebranding of AVA Publishing to Fairchild Books In July 2012, Bloomsbury acquired Applied Visual Arts Publishing ("AVA"), creative publishers for the applied visual arts. AVA has now been successfully integrated into Bloomsbury's London operation. Until this point AVA has been kept as an independent imprint, but to better serve our customers and authors, this is now changing. From 1st April 2013 all new AVA titles will be published under the Fairchild Books name. This change will result in increased profile for all titles, through a coherent brand that is recognized for its excellence in global markets. It gives focus to our publishing strategy, allowing us to maximize exposure for our publications and profile for our authors. In particular, it greatly increases reach in the US market through the Fairchild Books name. Fairchild Books was acquired by Bloomsbury in April 2012. Synergies between the AVA and Fairchild Books lists are significant. Their textbooks have been widely adopted at higher education institutions around the world and are used and recommended by many thousands of academics, students and practitioners. The new combined Fairchild Books will publish around 50 new titles a year and have a backlist of 450 titles in fashion, interior design, graphic arts, moving image and photography and architecture. Bloomsbury is now the largest global publisher of academic materials for the visual arts, which now constitutes roughly half our Academic business. The combined business will provide significant opportunities for developing innovative digital initiatives. -------------------------------- Launching new digital initiatives The forthcoming Fashion Photography Archive will join Bloomsbury's existing portfolio of successful digital products, which includes the award-winning Berg Fashion Library, the Churchill Archive and Drama Online, launching this spring. The recent launch of the academic area of the new Bloomsbury website, http://bloomsburynews.com/go.asp?/bBLM001/qUYWDE2F/xQG5ME2F, brings together books, eBooks, journals and digital product information for the first time, all grouped by subject area. Including all AVA and Fairchild Books titles, it features enhanced academic functionality such as online previews, digital inspection copies, textbook companion sites and online resources, and emphasizes Bloomsbury's dedication to academic and professional publishing and investment in new formats and technologies. -------------------------------- Enquiries: Jonathan Glasspool, Managing Director, Academic & Professional Division: [log in to unmask]<mailto:[log in to unmask]> Jennifer Howell, Head of UK Academic Marketing: [log in to unmask]<mailto:[log in to unmask]> Kara Zavada, Head of US Academic, Professional, & Specialist Marketing: [log in to unmask]<mailto:[log in to unmask]> -------------------------------- Notes for Editors: Bloomsbury Publishing Plc - Bloomsbury Publishing is a leading independent publishing house with companies in London, New York, Delhi and Sydney. Its founder and Chief Executive is Nigel Newton. Its four divisions are: Bloomsbury Academic & Professional Publishing; Bloomsbury Information; Bloomsbury Adult Publishing; and Bloomsbury Children's Publishing & Educational. Bloomsbury Academic & Professional specializes in the visual arts, humanities, social sciences, law and tax. In 2012, it published online the digitized edition of the Winston Churchill Archive, and in 2013 is publishing Drama Online (with Faber). In 2013 Bloomsbury Academic and Professional was voted the IPG Independent Publisher of the Year, as well as Academic & Professional Publisher of the Year. Bloomsbury's academic portfolio has grown rapidly since 2008 and includes Continuum, T&T Clark, Berg Publishers, Methuen Drama, Arden Shakespeare, Bristol Classical Press, AVA Publishing and Fairchild Books, along with our home grown Bloomsbury Academic list. We now publish around 1,100 books each year. Relevant links: http://bloomsburynews.com/go.asp?/bBLM001/q3GNVE2F/xQG5ME2Fwww.bloomsbury.com/academic/ http://bloomsburynews.com/go.asp?/bBLM001/qLY5DE2F/xQG5ME2Fwww.bergfashionlibrary.com/ http://bloomsburynews.com/go.asp?/bBLM001/qU7WME2F/xQG5ME2Fwww.fairchildbooks.com/ Yours faithfully, Jennifer Howell, Head of UK Academic Marketing [log in to unmask]<mailto:[log in to unmask]> Kara Zavada, Head of US Academic, Professional, & Specialist Marketing [log in to unmask]<mailto:[log in to unmask]> ~~~~~~~~~~~~~~~~~~~~~~ Mail submissions to [log in to unmask] For information about joining ARLIS/NA see: http://www.arlisna.org/join.html Send administrative matters (file requests, subscription requests, etc) to [log in to unmask] ARLIS-L Archives and subscription maintenance: http://lsv.arlisna.org Questions may be addressed to list owner (Judy Dyki) at: [log in to unmask] ~~~~~~~~~~~~~~~~~~~~~~