Heather et al.,

I saw an article recently in the Chronicle of Higher Ed. that relates to this topic.  May be of interest:

As Students Scatter Online, Colleges Try to Keep Up   (9/14/12)

 

-Rebecca

 

Rebecca K. Friedman
Assistant Librarian

Marquand Library of Art & Archaeology

Princeton University

Princeton, NJ  08544

(609) 258-3163
[log in to unmask]

http://marquand.princeton.edu/

 

From: ARLIS/NA List [mailto:[log in to unmask]] On Behalf Of Heather Kline
Sent: Tuesday, October 02, 2012 6:16 PM
To: [log in to unmask]
Subject: Re: [ARLIS-L] Facebook as Marketing Tool - Thanks!

 

I have been asked to compile the responses to this query.  Here is a summary:

 

-Contact incoming students at the beginning of the semester, when they are excited to get involved

-Like related pages (e.g. other departments in your institution, museums, libraries, individual artist pages)

-Keep current or they will lose interest.  Aim for activity once a day, even if it's just to like other pages.  Keep the content varied.

-Include the URLs of social media pages in email correspondence and make them visible wherever possible

-Create Twitter, Tumblr, and Pinterest accounts that have links to Facebook

-Create a Facebook link on the department website, and vice versa

-Create a YouTube video advertising the department's services and post it on Facebook/Twitter

-Post opinion polls asking for feedback on social media content (and services)

 

Hopefully I'm not missing anything.

 

Thanks again!

Heather

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