Heather et al.,
I saw an article recently in the Chronicle of Higher Ed. that relates to this topic. May be of interest:
As Students Scatter Online, Colleges Try to Keep Up (9/14/12)
-Rebecca
Rebecca K. Friedman
Assistant Librarian
Marquand Library of Art & Archaeology
Princeton University
Princeton, NJ 08544
(609) 258-3163
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http://marquand.princeton.edu/
From: ARLIS/NA List [mailto:[log in to unmask]]
On Behalf Of Heather Kline
Sent: Tuesday, October 02, 2012 6:16 PM
To: [log in to unmask]
Subject: Re: [ARLIS-L] Facebook as Marketing Tool - Thanks!
I have been asked to compile the responses to this query. Here is a summary:
-Contact incoming students at the beginning of the semester, when they are excited to get involved
-Like related pages (e.g. other departments in your institution, museums, libraries, individual artist pages)
-Keep current or they will lose interest. Aim for activity once a day, even if it's just to like other pages. Keep the content varied.
-Include the URLs of social media pages in email correspondence and make them visible wherever possible
-Create Twitter, Tumblr, and Pinterest accounts that have links to Facebook
-Create a Facebook link on the department website, and vice versa
-Create a YouTube video advertising the department's services and post it on Facebook/Twitter
-Post opinion polls asking for feedback on social media content (and services)
Hopefully I'm not missing anything.
Thanks again!
Heather
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