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Heather et al., I saw an article recently in the Chronicle of Higher Ed. that relates to this topic. May be of interest: As Students Scatter Online, Colleges Try to Keep Up<http://chronicle.com/article/Digitally-Savvy-Students-Play/134224/> (9/14/12) -Rebecca Rebecca K. Friedman Assistant Librarian Marquand Library of Art & Archaeology Princeton University Princeton, NJ 08544 (609) 258-3163 [log in to unmask] http://marquand.princeton.edu/ From: ARLIS/NA List [mailto:[log in to unmask]] On Behalf Of Heather Kline Sent: Tuesday, October 02, 2012 6:16 PM To: [log in to unmask] Subject: Re: [ARLIS-L] Facebook as Marketing Tool - Thanks! I have been asked to compile the responses to this query. Here is a summary: -Contact incoming students at the beginning of the semester, when they are excited to get involved -Like related pages (e.g. other departments in your institution, museums, libraries, individual artist pages) -Keep current or they will lose interest. Aim for activity once a day, even if it's just to like other pages. Keep the content varied. -Include the URLs of social media pages in email correspondence and make them visible wherever possible -Create Twitter, Tumblr, and Pinterest accounts that have links to Facebook -Create a Facebook link on the department website, and vice versa -Create a YouTube video advertising the department's services and post it on Facebook/Twitter -Post opinion polls asking for feedback on social media content (and services) Hopefully I'm not missing anything. Thanks again! Heather ~~~~~~~~~~~~~~~~~~~~~~ Mail submissions to [log in to unmask]<mailto:[log in to unmask]> For information about joining ARLIS/NA see: http://www.arlisna.org/join.html Send administrative matters (file requests, subscription requests, etc) to [log in to unmask]<mailto:[log in to unmask]> ARLIS-L Archives and subscription maintenance: http://lsv.arlisna.org Questions may be addressed to list owner (Judy Dyki) at: [log in to unmask]<mailto:[log in to unmask]> ~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~ Mail submissions to [log in to unmask] For information about joining ARLIS/NA see: http://www.arlisna.org/join.html Send administrative matters (file requests, subscription requests, etc) to [log in to unmask] ARLIS-L Archives and subscription maintenance: http://lsv.arlisna.org Questions may be addressed to list owner (Judy Dyki) at: [log in to unmask] ~~~~~~~~~~~~~~~~~~~~~~