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specific object / david platzker

presents

Sammlung Ludwig : Art of the Sixties
&
Hans Haacke : The Chocolate Master

Ending Friday, April 29, 2011

Specific Object / David Platzker was pleased to present the the
exhibition "Sammlung Ludwig : Art of the Sixties & Hans Haacke : The
Chocolate Master." The exhibition, on view at Specific Object, closes
on Friday, April 29, 2011. This exhibition celebrates two unique books:
"Sammlung Ludwig : Art of the Sixties" and Hans Haacke's "The Chocolate
Master / Der Pralinenmeister."

"The role of the private art collector is well know. To a large degree
the public museums are the beneficiaries and heirs of the private
collector. Nowhere is his role more important than for contemporary
art. Whatever the qualifications of those making decisions for public
collections, imbedded as they are in the rules of bureaucratic order;
the private collector can acquire today what the majority will
understand in years hence."  - Peter Ludwig, 1969 (1)

"The German chocolate manufacturer and art collector Peter Ludwig once
said: 'The market for Pop Art has been determined by the activities of
Mr. and Mrs. Ludwig.'"  - Hans Haacke, 2006 (2)

"Sammlung Ludwig : Art of the Sixties," was designed by Wolf Vostell to
document and commodify the collection of the German chocolate
manufacturer Peter Ludwig and his wife Irene. Produced in five
expanding editions between January 1969 and November 1971, the
catalogue is one of most sought-after design objects of the period.
Clad in clear vinyl covers, a Plexiglas spine, stainless steel screw
binding, transparent pages with artist portraits and an encyclopedic
content of art of the Sixties as collected by the Ludwigs. "The Sammlung
Ludwig" defines great design and voracious collecting.

"The Chocolate Master / Der Pralinenmeister," by Hans Haacke and
published by Art Metropole in 1982, is an artists' book that parallels
the artist's unique work, "Der Pralinenmeister," produced in 1981. Within
"The Chocolate Master" Haacke deconstructs Ludwig's chocolate empire:
Ludwig's use of low wage immigrant labor; his use of tax breaks and
interest free loans to expand his businesses while driving labor costs
down and his income up; as well as Ludwig's use of his collection as a
means of garnering governmental [taxpayer] support to service his
collection while it was on permanent loan in the Museum Ludwig in
Cologne, Germany.

The amalgam of these two publications not only reflect on the economics
and politics of the 1960s and '70s but also on our contemporary moment.
While Peter Ludwig died in 1996, his style of business acumen and
collecting has become increasingly common by a collecting class of
financiers. For example, the Community Redevelopment Agency of Los
Angeles [CRLA] on January 21, 2011 agreed to spend up to $52 million to
build parking and other improvements around a billionaire's(3) planned
downtown art museum,(4)(5)(6)(7) an area already known for its glittering
cultural façades rather than its run down housing, something more
typically funded by CRLA under its stated mandate to "make strategic
investments to create economic opportunity and improve the quality of
life for the people who live and work in our neighborhoods."(8)

Read The New York Times Review of the exhibition at:

www.nytimes.com/2011/03/18/arts/design/sammlung-ludwig-art-of-the-sixties-and-the-chocolate-master-at-specific-object-art-review.html

Specific Object's hours are Monday - Friday 10 AM to 5 PM, or by appointment.

Specific Object is located at 601 West 26th Street / Floor 2M / Room M285, New York City.
Telephone (212) 242-6253.

Specific Object's website is www.specificobject.com

For additional information regarding the exhibition or Specific Object please email David Platzker at [log in to unmask]

This press release is archived at:

www.specificobject.com/projects/ludwig-haacke/Ludwig-Haacke.PDF

(1) Kunst der Sechziger Jahre im Sammlung Ludwig im Wallraf-Richartz Museum Köln / Art of the Sixties, Wallraf-Richartz Museum, Köln, 1969, pp. 23-24.

(2) Hans Haacke : For Real, Works 1959 - 2006, Richter Verlag, Düsseldorf, 2006, pp. 154-157.

(3) www.forbes.com/profile/eli-broad

(4) www.parking-net.com/News/parking-garage-contruction-36813/Community-Redevelopment-Agency-panel-fast-tracks-new-Broad-museum-parking-plan

(5) www.latimes.com/news/local/la-me-cra-broad-20110121,0,3948080.story

(6) blogs.laweekly.com/informer/2011/01/eli_broad_museum_cra_million.php

(7) CultureGrrl, Lee Rosenbaum's cultural commentary: "60 Minutes" Revelation: Billionaire Eli Broad's Billion-Dollar LA Museum

(8) www.crala.org/internet-site/About/index.cfm

Specific Object's hours are Monday - Friday 10 AM to 5 PM, or by appointment.

Specific Object is located at 601 West 26th Street / Floor 2M / Room
M285, New York City. Telephone (212) 242-6253.

Specific Object's website is www.specificobject.com

For additional information regarding the exhibition or Specific Object
please email David Platzker at [log in to unmask]

This press release is archived at:

www.specificobject.com/projects/conner

specific object / david platzker
601 west 26 street, room m285
new york, ny 10001

[log in to unmask]

212.242.6253 tel.

www.specificobject.com

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