The High Art of Photographic Advertising: The 1934 National Alliance of Art
and Industry Exhibition
http://www.library. hbs.edu/hc/ naai/

In September 1934, a photographic exhibition came to Rockefeller Plaza, and it was sponsored by the National Alliance of Art and Industry (NAAI) and the Photographic Illustrators, Inc. The show featured 250 different works by the most accomplished commercial and artistic photographers of the period. One year later, 125 prints from the NAAI exhibition came to reside at the Harvard Business School. 75 years later, the Harvard Business School's Baker Library elected to create this digital collection featuring some of the compelling images. The images here are divided into six different areas,
including "Challenge of Color", "Breaking Down Barriers", and "Dream Realities". The images include innovative photographs that promote face powders, women's shoes, and so on. It's a thoughtful collection and one that will delight persons with an interest in photography, commercial design, and fashion.