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*Contact: Liz Markel*

*Marketing Specialist, RUSA/ASCLA*

*(312) 280-4398*

*[log in to unmask]*

* *

*NEWS*

*For Immediate Release*

*March 2, 2010*

*Future of reference now showing at upcoming RUSA preconference *

CHICAGO--Reference and user services professionals won't want to miss the
upcoming workshop, "Reference Evolution: Envisioning the Future, Remembering
the Past" which will be hosted by the Reference and User Services
Association (RUSA) as a part of ALA's 2010 Annual Conference in Washington,
D.C.

The workshop, which is presented by RUSA's Machine Assisted Reference
Section (MARS)<http://www.ala.org/ala/mgrps/divs/rusa/sections/mars/index.cfm>and
Reference
Services Section
(RSS)<http://www.ala.org/ala/mgrps/divs/rusa/sections/rss/index.cfm>,
is open to all library professionals involved or interested in reference and
user services at all types of libraries. The event is an opportunity to
participate in a lively discussion of the current state of the profession,
to see beyond the hype and identify where things are actually headed.
Speakers will offer a "state of the union" on the profession, acknowledging
traditional reference tools and skills that remain relevant, and projecting
how newer technologies will better serve patrons.

Speakers at this event include:

·         *Joe Janes*, associate professor at the Information School,
University of Washington, who has co-authored eight books on the
relationship between technology and librarianship, including *Introduction
to Reference Work in the Digital Age*, writes American Libraries' "Internet
Librarian" column and is the founding director of the Internet Public
Library.

·         *Stephen Francoeur*, information services librarian and assistant
professor at Baruch College, City University of New York who has covered the
rise of digital reference, including reference via instant message, SMS,
video, VoIP, and other applications for the past ten years at his website, The
Teaching Librarian <http://www.teachinglibrarian.org/>.

·         *Amy Van Scoy*, associate head of research and information
services, North Carolina State University Libraries and a PhD candidate at
the University of North Carolina, whose research and writing focuses on the
establishment and maintenance of effective, patron-centered virtual
reference services. Van Scoy presented "Teachable instants" in instant
message reference: Taking the opportunity or taking a pass?" at ALA's 2009
Annual Conference.

 "Reference Evolution" will be held 9a.m.-5p.m. on Friday, June 25, at one
of the ALA Conference hotels in Washington, D.C. Interested participants can
register for this event only, or can register in conjunction with Annual
Conference <http://www.ala.org/annual> registration by adding it as a
ticketed event. For institute-only registration use the online
form<http://www.ala.org/registration/annual>(login required) available
at
www.ala.org/annual, select “Institute and Ticketed Events Only” as the
registration type, and proceed to select this event from the list.

Advance registration is open through May 14, 2010. Advance registration
prices for Reference Evolution pre-conference start at $175 (for RUSA
members). On-site registration starts at $195 (for RUSA members), and will
be available until Sunday, June 20. All interested participants are strongly
encouraged to register by June 20, as only a handful of seats will be
available at the door on the day of the event. Register now at
www.ala.org/annual where you will also find pricing for non-members and have
the opportunity to join RUSA.

The Reference and User Services Association, a division of the American
Library Association, represents librarians and library staff in the fields
of reference, specialized reference, collection development, readers
advisory and resource sharing. RUSA is the foremost organization of
reference and information professionals who make the connections between
people and the information sources, services, and collection materials they
need. Not a member, but interested in discounted registration rates on
conference, preconferences and other events? Join, renew or add RUSA to your
ALA membership by calling 1-(800)-545-2433, option 5.  Learn more about the
association at www.ala.org/rusa.

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