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Date: Tue, 15 Nov 2005
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From: Christine Hilker <[log in to unmask]>
Subject: Fwd: ASPP support of UPDIG
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VRA-L,
Forwarding this message from Cathy Sachs, Executive Director of
ASPP. The press release that she mentions has been included in the
body of this message, rather than attached. The URL link for the
new Universal Photographic Digital Imaging Guidelines (UPDIG) is included
in her message.
Christine Hilker
The
American Society of Picture Professionals (ASPP) is very pleased to be
able to lend its support of a new industry initiative unveiled at last
months PhotoPlus Expo in New York City. The Universal Photographic
Digital Imaging Guidelines (UPDIG) is available for all to see and
download and use without charge at
http://www.updig.org. A
tremendous amount of work, industry input and cooperation went into the
development of this initiative, and it offers a potential springboard for
increased harmony in the industry if widely adopted.
The guidelines have three primary goals:
-
Digital images look the same as they
transfer between devices, platforms and vendors
-
Digital images are prepared in the correct
resolution, at the correct size, for the device(s) on which they will be
viewed or printed
-
Digital images have metadata embedded that
conform to the IPTC standards, making the images searchable, providing
usage and contact information, and stating their creators or copyright
owners.
ASPP believes that these guidelines will provide a
solid framework for anyone working with digital images. Since our
own membership comprises professionals who create, edit, license, manage
or publish pictures, this framework will be an especially useful tool for
communicating between our different disciplines.
For more information about UPDIG, their latest
press release is attached herewith. Please use the contact names
contained therein for more information.
Cathy D-P Sachs
Executive Director
American Society of Picture Professionals
409 S. Washington Street
Alexandria, VA 22314
Email:
[log in to unmask]
Phone/fax: 703.299.0219
http://www.aspp.com
Building Community Among Image
Professionals
Media Contacts:
Richard Anderson
(410) 532-7470
[log in to unmask]
David Riecks
(877) 646-5375
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DIGITAL IMAGING GUIDELINES AIM
TO SMOOTH IMAGE REPRODUCTION ISSUES
NEW YORK (Oct. 21, 2005) The Universal Photographic Digital Imaging
Guidelines became a public document today during PhotoPlus Expo at the
Javits Center. And public they are, available for all to see and
download and use without charge at
www.updig.org
.
Chairs were filled, and latecomers had to stand in the back of the room,
as UPDIG board members and invited guests reviewed the progress and goals
for the standards body loosely organized by a dozen or so photographers
groups. Joining the session were representatives from: software and
hardware manufacturers, such as Canon, Adobe and Microsoft; photo buyers
and marketers, such as the Picture Agency Council of America, Getty
Images, Jupiter Images and Barnes & Noble; and several educators from
Rochester Institute of Technology. All seemed to agree the UPDIG effort
represents a key step in bringing some order to issues surrounding
reproduction of professional image files.
The 15 Guidelines along with accompanying Best Practices
documents aim to clarify issues affecting accurate reproduction and
management of digital image files. Although the documents were created
from a photographer’s perspective, the group has worked hard to
incorporate the concerns of everyone involved in the process of
reproducing digital images. Anyone working with digital images should
find them useful.
The guidelines have three primary goals:
- ·
Digital images
look the same as they transfer between devices, platforms and
vendors.
- ·
Digital images are prepared in the correct resolution, at the correct
size, for the device(s) on which they will be viewed or
printed.
- ·
Digital images have metadata embedded that conform to the IPTC standards,
making the images searchable, providing usage and contact information,
and stating their creators or copyright owners.
Much Accomplished in a Year
The effort to help bring order to the exchange of digital image files
got off the ground a year ago at PhotoPlus, when leaders and
representatives of nearly a dozen photographers groups from around the
world gathered for a “Digital Summit.” The group discussed several ideas
for solving reproduction and image metadata issues. George Fulton,
president of Advertising Photographers of America, proposed a set of
step-by-step guidelines, which all agreed was a worthy goal. The group
agreed the Guidelines and Best Practices should be easy to understand,
offering options for different workflows, aimed at different
outputs from HiFi color printing presses to online media.
Several members stepped up to move the Guideline project forward, and the
group established an online forum for communications. By early 2005, the
group agreed on the name Universal Photographic Digital Imaging
Guidelines, and draft ideas were circulating. David Riecks, chairman of
both American Society of Media Photographers' Digital Photography
Standards and Practices committee, and Stock Artists Alliance's Imaging
Technology Systems, set up a website for UPDIG.
By spring, Richard Anderson, now a national board member for ASMP, had
stepped in to organize and write the Guidelines. Greg Smith, Business
Practices Committee chairman for the National Press Photographers
Association, helped Anderson edit the documents, and others contributed
critiques and ideas. ASMP’s Peter Dyson crafted a draft web version of
the guidelines, which later grew into the current web presentation and
downloadable PDF.
UPDIG welcomes feedback from all concerned about issues of digital
imaging file exchange. Please send ideas and inquiries to
[log in to unmask]
Member Groups
Organizations currently represented on the steering committee for
UPDIG include:
ACMP (Australian Commercial and Media Photographers)
AIPA (Advertising and Illustrative Photographers Association)
AOP (The Association Of Photographers)
APA (The Advertising Photographers of America)
ASMP (The American Society of Media Photographers)
ASPP (American Society of Picture Professionals)
- CAPIC (The Canadian Association of Photographers and Illustrators in
Communication)
EP (Editorial Photographers)
NPPA (National Press Photographers Association)
PPA (Professional Photographers of America)
SAA (Stock Artists Alliance)
###
*******************************
Christine Hilker, Director, Smart Media Center
<
http://www.uark.edu/~archmed/sldhome.html
>
School of Architecture, Univ. of Arkansas, Fayetteville, AR 72701
[log in to unmask] 1-479-575-3677
VRA Director of Communications and Public Relations
<
http://www.vraweb.org/>
