I am secure enough in my profession and knowledgeable enough about the diversity of real librarians and real library jobs that I am very angry (and sad) about the mis-information still out there emanating from ad agencies who produce print ads and worst of all tv ads still featuring the ladies with the buns, the heavy-handed date stamps, the fingers to lips, and the crusade against overdues. As Alexis Curry says, my sense of humor would improve if my salary had ever been as high as that of lawyers, doctors, and accountants--but I think I would be hurt all the same because these are lies, occupational stereotypes that are every bit as damaging to us as individuals within our profession as well as to our profession as a whole as ethnic or gender or sexual orientation stereotypes are to individuals victimized by them. The fact that these stereotypes persist more than 30 years since I entered the profession (my thesis was on the image of the librarian) doesn't make me more sanguine; it just makes me madder! Yes we need to each take responsibility to do what we can to make ourselves as individuals as well as our profession known to those we work with--and yes, we need to do it with as much good humor as we can muster--but hiding our anger from each other as if it was something to be ashamed of benefits no one. I hope that all of the good suggestions being posted on the list can be translated into ARLIS action items and motivation to individual librarians to be more assertive in their everyday lives. Joan Benedetti [log in to unmask] __________________________________________________________________ Mail submissions to [log in to unmask] Administrative matters (file requests, subscription requests, etc) to [log in to unmask] ARLIS-L Archives and subscription maintenance: http://lsv.uky.edu/archives/arlis-l.html Questions may be addressed to list owner (Kerri Scannell) at: [log in to unmask]