Hi Peggy:
You are in luck. There is a session at the ARLIS conference in Houston
that will address the topic of marketing.
Session VI: This Isn't a Ranch So Why Do We Need a Brand?: Public
Relations and Marketing
Sunday, April 3, 1:30 PM- Sunday, April 3, 3:00 PM
Location: Hilton Americas Room 339 AB
Description: Branding: Why do it? What works? What doesn't? Branding, as
well as marketing and public relations, will be covered by this panel of
professionals with varied perspectives from the museum, public and
academic library contexts. Experiences with efforts at the panelists'
respective institutions and a discussion about concepts, costs, results,
and lessons learned will help shed some light on how to effectively
build you unit's identity.
Participants:
Carole Cable, Director of Communications, University of Texas Libraries,
The University of Texas at Austin
Andrea Lapsley, Assistant Director Marketing and Development, Houston
Public Library
Mara Benjamin, Assistant Director for Marketing, The J. Paul Getty Trust
Moderator: Bella Karr Gerlich, Head, Arts & Special Collections,
University Libraries, Carnegie Mellon University
Best, Laura
-----Original Message-----
From: ART LIBRARIES SOCIETY DISCUSSION LIST [mailto:[log in to unmask]]
On Behalf Of Peggy Keeran
Sent: Monday, March 14, 2005 4:50 PM
To: [log in to unmask]
Subject: [ARLIS-L] Marketing academic art library services?
I'm working on a chapter for a book. One issue I want to address within
my chapter is how academic art librarians market their services and
collections to the students and faculty. I know what I do, but I'd like
to hear what others do. Would you send me an email if you have
information you can share?
1) What services and collections do you market to your community and
how do you communicate with your community about these?
2) What works for you, and why?
3) What doesn't work for you, and why?
Thanks!
Peggy Keeran
Arts and Humanities Reference Librarian
Penrose Library
University of Denver
2150 E. Evans Avenue
Denver, CO 80208
Voice: 303-871-3410
Fax: 303-871-3446
Email: [log in to unmask]
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__________________________________________________________________
Mail submissions to [log in to unmask]
For information about joining ARLIS/NA see:
http://www.arlisna.org//membership.html
Send administrative matters (file requests, subscription requests, etc)
to [log in to unmask]
ARLIS-L Archives and subscription maintenance:
http://lsv.uky.edu/archives/arlis-l.html
Questions may be addressed to list owner (Kerri Scannell) at: [log in to unmask]
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