Colleagues
Please note a new publication:
Subject: Winning Strategies for Latin Markets
The Americas Society
In association with the Council of the Americas and
the Institute for Latin American Studies at Columbia University
The Seymour Milstein New Book Series
WINNING STRATEGIES FOR THE NEW LATIN MARKETS
The new Latin marketplace is 600 million consumers strong and links U.S.
Hispanics, the Mexico and Brazil hubs, and the Iberian Peninsula. In
the U.S. alone, 34 million Latin consumers will be a projected $1
trillion market by 2010. Winning Strategies for the New Latin Markets
offers guidelines for effective strategies that meet fast-changing
market needs and challenges. Based on over 100 executive interviews,
the book studies integrators and specialists in the consumer,
telecommunications, energy, health, and financial sectors and analyzes
company success stories.
Authors
Fernando Robles - Professor of International Business, School of
Business and Public Management, George Washington University,
Washington, D.C.
Françoise Simon - President, SDC Consulting; Professor of International
Business and Marketing, Columbia University
Jerry Haar - Director, Inter-American Business and Labor Program, Dante
B. Fascell North-South Center, University of Miami, Miami
__________________________________________________________________
Mail submissions to [log in to unmask]
For information about joining ARLIS/NA see:
http://www.arlisna.org//membership.html
Send administrative matters (file requests, subscription requests, etc)
to [log in to unmask]
ARLIS-L Archives and subscription maintenance:
http://lsv.uky.edu/archives/arlis-l.html
Questions may be addressed to list owner (Kerri Scannell) at: [log in to unmask]
|