My personal favorite was the photo of a buffed woman climber, dangling by
her fingertips from some impossible looking rock face. I think it appeared
in a Patagonia catalog some years ago. Caption said that the subject was a
former librarian who'd quit to devote herself to her new love. Always think
of that gal whenever I see those frumpish shushers in ads. What is it with
the average ad executive, their fixation on their third grade school
librarian? Such a lack of imagination.
Cathy Donaldson
Art Institute of Seattle
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